top of page

FRUTI
MONSTER.

This is the label design for a soft drink marketed for children called "FRUTI MONSTER." The characters are based on the fruits for each flavor. 

FRUTIMONSTERPORTFOLIO-web.png
FrutiMonster2_MichellePonce.png

BRANDING

Three different flavors were planned for this brand: Lemon (the traditional flavor), Grape (the exotic flavor), and Watermelon (the energy drink).

The most representative characteristics of each fruit were used to create a character for each label.

logo

Nature inspired a friendly and welcoming logo, with a reference to 100% fresh and fruity flavors, and children's video games for a friendly aesthetic.

FrutiMonster_MichellePonce.png

LABELS

A Lemon-flavored soda was presented as a regular soda, and a Grape-flavored drink was presented as an exotic beverage. As it comes in an energy drink, the Watermelon represents a "crazy" monster.

FrutiMonster3_MichellePonce.png
FrutiMonster4_MichellePonce.png
FrutiMonster8_MichellePonce.png
FrutiMonster7_MichellePonce.png
FrutiMonster6_MichellePonce_edited.jpg
bottom of page